94%
Startups fail because they can't effectively market their product to the right audience on the right channel.Fractional VP of Growth · 15+ years · 60+ launches
The 90-day playbook that turns chaotic launches into repeatable systems.
Hi, I'm Chris. I've driven $300M+ in revenue for fintech and crypto companies. Your team runs launches without you. Lower CAC by 60%. Ship 3x faster.
View case studyProven with WOO X, EQONEX, and 4 other crypto exchanges.
Why this exists
Growth isn't about genius. It's about systems.
In 2019, I watched a brilliant crypto exchange burn $2M on launches that flopped. Not because of bad products. Not because of wrong markets. But because every launch was chaos: reinventing the wheel, missing steps, burning team energy, and praying it worked.
I spent 15 years scaling DJI, Société Générale, and 4 crypto exchanges through 60+ product launches. I learned that growth isn't about genius. It's about systems. Playbooks. Checklists. Frameworks your team can execute without you.
6%
Most startups don't fail because of bad products. They fail because they can't systematize growth. We help the other 6% succeed.60%
We build scalable growth engines that reduce customer acquisition costs by an average of 60%.$300M+
Revenue driven for fintech and crypto companies.WOO X case study
Systematized growth for a leading crypto exchange.
WOO X faced a critical bottleneck: launching new products (trading pairs, social trading, staking, earn) without repeatable processes. Each launch was siloed, inconsistent, and dependent on individual expertise. I architected a 90-day product launch playbook that standardized go-to-market processes across all product categories.
39%
Conversion rate increase via CRM15+
Product launches in 12 months95K
New users acquired#33 to #8
Search ranking. A playbook 20+ people now run.What I do
End-to-end growth strategy for ambitious teams.
Crafting a successful go-to-market strategy is essential for sustainable growth. We simplify this: auditing your marketing efforts to pinpoint opportunities, delivering tailored solutions to drive results, and providing end-to-end leadership or targeted support.
GTM strategy
Design comprehensive go-to-market roadmaps for complex products in regulated markets.
- Market positioning and messaging frameworks
- Channel strategy and mix optimization
- Launch sequencing and timing
- Competitive differentiation strategy
Growth architecture
Build scalable user acquisition and performance marketing frameworks that compound over time.
- Performance marketing setup and optimization
- Funnel engineering and conversion design
- CAC/LTV modeling and unit economics
- Attribution and analytics infrastructure
Team and operations
Establish marketing functions and leadership teams in multicultural, fast-paced environments.
- Marketing team structure design
- Hiring and onboarding playbooks
- Process documentation and SOPs
- Cross-functional alignment systems
Product launches
Execute large-scale product launches across multiple markets simultaneously.
- 90-day launch playbook creation
- Multi-channel campaign execution
- Partnership and influencer strategy
- Launch metrics and dashboard setup
International expansion
Advise on market entry and localization strategies across 30+ countries.
- Market selection and prioritization
- Localization strategy and execution
- Regional partnership development
- Compliance and regulatory navigation
CRM and retention
Design automated lifecycle marketing systems that increase customer lifetime value.
- Email and SMS automation workflows
- User segmentation strategy
- Retention program design
- Referral and loyalty system architecture
The launch flywheel framework
A proprietary 90-day system.
It turns product launches from heroic one-offs into repeatable processes your team can run independently.
Week 1–2 · Audit
Diagnose your current launch chaos and quantify the opportunity cost.
- Full marketing funnel analysis
- Launch process documentation review
- CAC/LTV deep dive
- $100K+ opportunity identification
Week 3–6 · Architecture
Build your custom launch playbook and growth systems.
- 90-day launch playbook development
- Channel strategy and sequence design
- Process templates and checklists
- Automation and workflow setup
Week 7–10 · Execution
Run your first systematized launch together.
- Multi-channel campaign execution
- Real-time optimization
- Team training and shadowing
- Performance dashboard setup
Week 11–12 · Delegation
Transfer ownership so your team runs launches without you.
- Team handoff and certification
- Playbook refinement based on results
- Metrics and reporting structure
- 30-day ongoing support via Slack
Why choose Flywheel over alternatives
Understanding your options for growth leadership.
| Factor | Traditional agency | Full-time CMO | Flywheel Marketing |
|---|---|---|---|
| Time to value | 6–12 months | 6–9 months (recruitment + ramp) | 90 days |
| Annual cost | $150K–$300K+ retainer | $200K–$400K salary + equity | $60K–$120K (3–6 month engagements) |
| Crypto/fintech expertise | Learning on your dime | Most lack regulated market experience | 60+ launches, 4 exchanges |
| Hands-on execution | Account manager delegates to junior team | Yes, but takes time to build systems | Senior execution from day 1 |
| Knowledge transfer | IP stays with agency | Leaves when they leave | You own the playbook forever |
| Team enablement | Creates dependency | If they have time to train | Built into every engagement |
| Commitment | 12-month minimum | Full-time indefinite | 3–12 months, flexible |
Time to value
Agency6–12 months
Full-time CMO6–9 months, search plus ramp
Flywheel90 days
Annual cost
Agency$150K–$300K+ retainer
Full-time CMO$200K–$400K plus equity
Flywheel$60K–$120K for 3–6 months
Crypto and fintech
AgencyLearning on your dime
Full-time CMOMost lack regulated-market experience
Flywheel60+ launches, 4 exchanges
Hands-on execution
AgencyAccount manager delegates to a junior team
Full-time CMOYes, but takes time to build systems
FlywheelSenior execution from day 1
Knowledge transfer
AgencyIP stays with the agency
Full-time CMOLeaves when they leave
FlywheelYou own the playbook forever
Team enablement
AgencyCreates dependency
Full-time CMOIf they have time to train
FlywheelBuilt into every engagement
Commitment
Agency12-month minimum
Full-time CMOFull-time, indefinite
Flywheel3–12 months, flexible
Is this for you?
Flywheel is highly specialized. Here's who I work with, and who I don't.
Perfect for
- Fintech/crypto companies launching 3+ products per year
- Series A–C startups with $5M–$50M revenue
- Teams tired of hero launches who want repeatable systems
- Companies operating in regulated markets (payments, exchanges, DeFi)
- Marketing teams of 3–20 people who need senior leadership
- CEOs and founders who want to delegate growth confidently
Not right if
- You're pre-product-market fit (you need different help)
- You want someone to handle social media
- Your budget is under $50K for 3 months
- You are only focusing on tactics
- You want an agency to own execution long-term
- You're not willing to implement systematized processes
How we work together
How we work together
Three engagement models for different stages and needs.
Strategic Retainer
For teams that need sustained strategic guidance and want a trusted advisor in their corner month after month.
- Monthly strategy sessions
- Channel optimization and positioning
- Growth roadmap design and iteration
- Quarterly board presentation prep
- Team coaching and mentorship
- Priority Slack and email access
$5K–$9K/monthSee the retainer →
MOST POPULAR
Project-Based
Perfect for specific initiatives with clear deliverables and timelines. Fixed scope, predictable outcomes.
- Product launch campaigns (90-day)
- Market entry strategy and execution
- Funnel audit and optimization sprint
- Team structure and hiring roadmap
- Marketing tech stack setup
- Launch playbook development
$50K–$150KSee the project →
Fractional CMO
Part-time or full-time marketing leadership without the long-term commitment. Build your function from the ground up.
- Part-time or full-time availability
- Full marketing function ownership
- Team hiring and management
- Budget planning and allocation
- Board and investor reporting
- Flexible 3–12 month terms
From $9K/monthSee the CMO role →
Growth, rewired by AI
Growth, Rewired by AI. Find it, prove it, scale it.
- AI readiness audit, 2 weeks, ranked roadmap
- Pilot sprint, 4–6 weeks, one use case against agreed KPIs
- Growth engine, enablement, or interim lead once the proof is in
- Entry bundle: audit plus pilot, $14–17K over 6–8 weeks
From $6KSee the AI path →
Which service is right for you
Match your situation to the right engagement model.
Strategic Retainer
"I have a team and clear strategy, just need senior validation."
$5K–$9K/month · month-to-month. Ongoing advisory, quarterly audits, and strategic guidance without the execution overhead.
Project-Based
"I know exactly what I need: a launch system I can own forever."
$50K–$150K · 3–6 months. Build the complete launch system, train the team, then transfer full ownership. No ongoing dependency.
Fractional CMO
"I need marketing leadership but not sure if full-time is right."
Starting from $9K/month · 6–12 months. Embedded leadership with hands-on execution. Test before committing to a full-time hire.
Growth, rewired by AI
"We want AI in the growth engine, not another tool demo."
From $6K. Audit in 2 weeks, then a pilot against an agreed KPI. Entry bundle $14–17K over 6–8 weeks. Scale only after the number moves.
| Strategic Retainer | Project-Based | Fractional CMO | |
|---|---|---|---|
| Best for | Have team, need guidance | Know what to build | Need leadership, testing fit |
| Time commitment | ~8–12 hrs/month | Full engagement | 20–40 hrs/week |
| Commitment | Month-to-month | 3–6 months | 3–12 months |
| You own | Frameworks | Everything | Co-ownership |
Still not sure which model fits your needs? Let's talk.
International recognition
Award-winning strategist with proven global impact.
Webby Award
Recognized for excellence in digital marketing and online advertising campaigns.
BrandZ Top 50
Featured in Top 50 Most Valuable Brands for 3 consecutive years.
Platform partner awards
Twitter, Facebook, and Google certified partner with multiple innovation awards.
Fortune 500 experience
Advised and executed campaigns for global enterprises including Société Générale.
What clients say
Real results from real partnerships.
Project-based
"We systemized our launch process and went from reactive ad-hoc execution to predictable, delegatable growth. Within 12 months, we shipped 15+ product launches with a playbook the entire team can use."
Strategic retainer
"We went from reactive ad-hoc execution to predictable, delegatable growth. Within 12 months, we shipped 9 product launches with a playbook the entire team can use. The monthly strategy sessions keep us ahead of market shifts and ensure we're always optimizing for the next quarter, not just the next week."
Fractional CMO
"Our CEO was spending 15 hours/week managing 8 marketers. Within 30 days, Chris took full ownership—restructured the team, built our Q1–Q4 roadmap, and gave our exec team their lives back. 9 months later, we had a fully functioning marketing org."
Frequently asked questions
How is this different from hiring a full-time CMO?
A full-time CMO costs $200K–$400K annually (plus equity), takes 3–6 months to recruit, and another 3–6 months to ramp up. With Flywheel, you get senior execution in 90 days at 1/3 the cost, with zero long-term commitment. Plus, you own the playbooks and systems we build together. They stay with you forever.
What if I already have a marketing team?
Perfect. Most of my clients have teams of 3–20 people. I come in as strategic leadership to architect systems, build playbooks, and train your team to execute independently. Think of it as installing the operating system your team needs to scale.
Do you only work with crypto companies?
My sweet spot is fintech and crypto (payments, exchanges, DeFi, stablecoins) because I've scaled 4 exchanges and understand regulated markets. But I also work with broader fintech companies (lending, banking, wealth management) launching complex products.
How quickly can we start?
I typically onboard new clients within 1–2 weeks. After our initial consultation call, I'll send a proposal with clear scope, timeline, and deliverables. Once you sign, we kick off immediately with a comprehensive audit of your current state.
What's the typical engagement length?
Most project-based engagements run 3–6 months, which is enough time to build and implement a complete launch system. Fractional CMO roles are typically 6–12 months. Strategic retainers are month-to-month with no long-term commitment required.
Credentials
Where the work was done.
Société Générale
IPG Mediabrands
Accenture Interactive
DJI
OnePlus
WOO X
EQONEX
CLSA
Digivault
Plutus Capital Partners
Diginex
DPEG
AnalogFolk
Bitcoin Cash
WOOFi
Orderly Network
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