The problem
Every launch is chaos
Most fintech and crypto companies waste months and millions on launches that underperform. Not because of bad products. Teams reinvent processes, miss critical steps, and burn energy hoping it works.
MOST POPULAR · FIXED SCOPE
The 90-day playbook that turns chaotic launches into repeatable systems.
Perfect for specific initiatives with clear deliverables and timelines. Fixed scope, predictable outcomes.
Build it once, use it forever.
The 90 days
A system the team keeps
In 90 days, we build you a complete launch system your team can execute independently. Forever.
What's included
End-to-end delivery with clear outcomes.
Product launch campaigns (90-day)
- Complete end-to-end launch system
- Multi-channel execution
- Playbook development
- Team training
Market entry strategy execution
- Full market assessment
- Positioning framework
- Channel strategy
- Localization playbooks for new regions
Funnel audit and optimization sprint
- Comprehensive funnel analysis
- CAC/LTV modeling
- Conversion design
- Implementation roadmap
Team structure and hiring roadmap
- Marketing function design
- Role definitions
- Hiring playbooks
- Onboarding systems
- Leadership coaching
Marketing tech stack setup
- Tool selection
- Integration architecture
- Automation workflows
- Analytics dashboard configuration
Launch playbook development
- Proprietary 90-day framework
- Templates and checklists
- Workflows
- Team certification process
The launch flywheel framework
My proprietary 90-day system that turns product launches from heroic one-offs into repeatable processes your team can run independently.
Week 1–2 · Audit
Diagnose your current launch chaos and quantify the opportunity cost.
- Full marketing funnel analysis
- Launch process documentation review
- CAC/LTV deep dive
- $100K+ opportunity identification
Week 3–6 · Architecture
Build your custom launch playbook and growth systems.
- 90-day launch playbook development
- Channel strategy and sequence design
- Process templates and checklists
- Automation and workflow setup
Week 7–10 · Execution
Run your first systematized launch together.
- Multi-channel campaign execution
- Real-time optimization
- Team training and shadowing
- Performance dashboard setup
Week 11–12 · Delegation
Transfer ownership so your team runs launches without you.
- Team handoff and certification
- Playbook refinement based on results
- Metrics and reporting structure
- 30-day ongoing support via Slack
Typical engagement length
This project
3–6 months
Enough time to build and implement a complete launch system.
Fractional CMO
6–12 months
Typical length when someone has to own the function.
Strategic retainer
Month to month
No long-term commitment required.
This partnership is perfect if you...
Flywheel is highly specialized. Here's who I work with, and who I don't.
Perfect for
You need a complete launch system built.
- Fintech/crypto companies launching 3+ products per year
- Series A–C startups with $5M–$50M revenue
- Teams tired of hero launches who want repeatable systems
- Companies operating in regulated markets (payments, exchanges, DeFi)
- Marketing teams of 3–20 people who need senior leadership
- CEOs and founders who want to delegate growth confidently
Not right if
These needs require different solutions.
- You're pre-product-market fit
- You want someone to handle social media
- Your budget is under $50K for 3 months
- You are only focusing on tactics
- You want an agency to own execution long-term
- You're not willing to implement systematized processes
Investment
Fixed scope
$60K–$120K
3–6 month engagement. Complete launch system buildout with defined scope and deliverables. Price varies based on complexity, market count, and team size.
Against an agency retainer
One third of the cost
A traditional agency retainer costs $150K–$300K annually with ongoing dependency. This delivers a complete system you own forever.
Real results
Systemized growth for a leading crypto exchange.
"We systemized our launch process and went from reactive ad-hoc execution to predictable, delegatable growth. Within 6 months, we shipped 15+ product launches with a playbook the entire team can use."
Sarah Chen, Head of Growth, Crypto Exchange · Project-based
15+
Product launches in 6 months39%
Conversion rate increase via CRM60%
Faster executionFrequently asked questions
How is this different from hiring a full-time CMO?
A full-time CMO costs $200K–$400K annually plus equity, takes 3–6 months to recruit, and another 3–6 months to ramp up. With Flywheel, you get senior execution in 90 days at 1/3 the cost, with zero long-term commitment. Plus, you own the playbooks and systems we build together—they stay with you forever.
What if I already have a marketing team?
Perfect. Most of my clients have teams of 3–20 people. I come in as strategic leadership to architect systems, build playbooks, and train your team to execute independently. Think of it as installing the operating system your team needs to scale.
Do you only work with crypto companies?
My sweet spot is fintech and crypto (payments, exchanges, DeFi, stablecoins) because I've scaled 4 exchanges and understand regulated markets. But I also work with broader fintech companies (lending, banking, wealth management) launching complex products.
How quickly can we start?
I typically onboard new clients within 1–2 weeks. After our initial consultation call, I'll send a proposal with clear scope, timeline, and deliverables. Once you sign, we kick off immediately with a comprehensive audit of your current state.