Interim leadership · full marketing ownership

Stop managing 7 marketers. Start leading growth.

You raised funding. You hired a team. But now your CEO/COO is drowning in marketing requests, and nothing's moving forward. I step in as your Fractional CMO to build structure, unblock execution, and give your leadership team their time back.

Flexible 3–12 month terms · Starting at $9K/month

Fix my marketing chaos

The post-funding marketing chaos

The team reports to the CEO

You hired 7 marketing people, but they all report to the CEO/COO who has no bandwidth. Every decision bottlenecks. Nothing ships. Your exec team is drowning in Slack messages about ad creative, blog calendars, and event budgets.

A full-time hire is a year away

You can't justify a $300K full-time CMO hire yet, but your marketing needs senior leadership now. Recruiting takes 6 months. Ramping takes another 6. You need someone who can step in today and own the function tomorrow.

Talent, no structure

Your team is talented, but without structure, they're reactive, siloed, and shipping random tactics. No roadmap. No prioritization. No accountability. Just heroic individual efforts that don't compound into growth.

The fractional CMO: your interim marketing leader

I step in as your part-time or full-time marketing executive—owning strategy, team management, execution, and results. Your CEO/COO gets their time back. Your team gets structure and direction. Your growth gets predictable.

Traditional CMO

$200K–$400K annually + equity
6 months to hire and ramp
Full-time commitment required
Permanent hire risk
Takes 6 months to understand your market

Fractional CMO

$9K–$20K/month, no equity
Start immediately
Flexible 3–12 month terms
No long-term commitment
Deep fintech/crypto expertise from day 1

Full marketing function ownership

Everything your CEO shouldn't be managing.

Team leadership and management

Daily standups
1:1s
Performance reviews
Hiring and firing decisions

I own your marketing team so your CEO doesn't have to.

Strategic roadmap and execution

Quarterly OKRs
Launch calendars
Channel prioritization
Budget allocation

Clear plan, relentless execution.

Cross-functional alignment

Weekly syncs with product, sales, and leadership
Break down silos
Connect marketing to revenue

Budget planning and P&L ownership

Marketing spend optimization
CAC/LTV modeling
ROI reporting

Treat marketing like a profit center.

Board and investor reporting

Quarterly board decks
Metric narratives
Growth storytelling

Make leadership look good to investors.

Process and system building

Marketing org chart and role clarity
Project management system
Playbooks the team can run

How fractional CMO works

Weeks 1–2 · Diagnostic and stabilization

Audit the team, the spend, and the bottlenecks
Take the decisions off the CEO
Stop the random work

Weeks 3–6 · Structure and strategy

Marketing org chart and role clarity
Quarterly roadmap and OKR framework
Project management system
Align the plan with revenue goals

Weeks 7–10 · Execution and optimization

Lead the first structured quarterly sprint
Optimize channel mix and budget allocation
Train the team on the new process
Weekly exec updates

Months 4–12 · Scale and transition

Hire a permanent CMO if needed, or build a successor
Refine systems based on what's working
Gradual handoff to an internal leader
Ongoing support during the transition

This is perfect if you...

Perfect for

The fix for a broken organization.

Raised Series A/B and hired 5–15 marketing people
CEO/COO currently managing marketing
Team is talented but lacks structure and direction
Marketing budget of $50K+/month with unclear ROI
Need senior leadership now, not in 12 months
Want to build a marketing function, not just rent one

Not right if

You're pre-PMF or pre-Series A
You only need strategic advice. That's the retainer.
You have a specific project with defined scope. That's project-based.
Your marketing team is already well-structured
Budget under $9K/month
You want someone to just run ads

Investment and terms

Per month

$9K–$20K

Based on team size, complexity, and time commitment.

3–12 months, depending on the job
Part-time, 20 hours a week, or full-time, 40
Month-to-month after the initial 3-month commitment

Against a full-time hire

30–50% of the cost

A full-time CMO costs $200K–$400K annually plus equity, takes 6 months to hire, and another 6 months to ramp. This starts immediately, with no long-term risk.

Real results from interim leadership

Series B crypto exchange · Fractional CMO · 9 months

Emma Kowalski, Marketing Director

"Our CEO was spending 15 hours/week managing 8 marketers. Within 30 days, Chris took full ownership—restructured the team, built our Q1–Q4 roadmap, and gave our exec team their lives back. 9 months later, we had a fully functioning marketing org."

Team members managed

200%

Pipeline growth

$2.4M

Marketing budget optimized

Frequently asked questions

How is this different from the Strategic Retainer?

Strategic Retainer is advisory—monthly sessions, coaching, frameworks. Fractional CMO is hands-on leadership. I manage your team, own execution, and report to your board. If you need someone in the trenches daily, this is it.

How is this different from Project-Based?

Project-Based is fixed scope: launch a product, enter a market. Fractional CMO is ongoing leadership—building the marketing function with no defined end date. Interim executive, not consultant.

Part-time or full-time?

Flexible based on your needs. Part-time (20 hrs/week) works for teams of 5–10. Full-time (40 hrs/week) for teams of 10–20 or complex multi-market orgs.

What happens after the engagement ends?

Three outcomes: I help you hire your permanent CMO and transition smoothly, your internal leader steps up and I move to a Strategic Retainer, or we extend if you're not ready to hire full-time yet.

Do you manage remote and international teams?

Yes. I've led marketing teams across 30+ countries in fintech and crypto. Remote-first, async workflows, and multicultural team management is the default.